Studies have shown that traditional forms of marketing, such as newspaper ads or television commercials, have limited impact on potential clients in this field. Word-of-mouth marketing continues to be the most effective form of advertisement, and there is no doubt that this car seat covert will get people talking!
In fact, CMO magazine conducted a study amoung 481 marketing executives that found that 43 % of them were either using or planning to use word of mouth advertising within the next 6 months.
